When visiting Morocco, the memories don’t end at the airport. What you take back in your suitcase can hold as much magic as the trip itself. From handcrafted decor to fragrant spices and timeless jewelry, Moroccan souvenirs are as storied and rich as the culture behind them. This guide highlights 15 traditional Moroccan souvenirs worth buying—and where exactly to find them across cities like Marrakech, Fes, and Essaouira.
1. Argan Oil and Cosmetics
Often called “liquid gold,” authentic Moroccan argan oil is sought after for both culinary and cosmetic uses, argan oil is a staple in Moroccan households. Cold-pressed variants are ideal for hair serums, face oils, and body creams.
Where to buy: Women’s cooperatives in Essaouira or certified stores like Herboristerie Firdaous in Marrakech.
2. Moroccan Spices
While the dishes themselves may not travel, their iconic flavors certainly can. Common spice blends like ras el hanout, cumin, paprika, and saffron are essential Moroccan gifts.
Where to buy: Souk El Attarine in Fes or Rahba Kedima spice square in Marrakech.
3. Berber Rugs
A true collector’s item, each handwoven rug tells a story. Whether it’s a bold Beni Ourain or a colorful kilim, these make for high-value traditional Moroccan souvenirs.
Where to buy: Rug shops in the Marrakech Medina, especially Soufiane Zarib or artisan co-ops in the High Atlas Mountains.
4. Tagine Pots
These cone-shaped ceramic pots are both decorative and functional—used for slow-cooking Moroccan stews. Choose a painted or glazed version, depending on if it’s for display or use.
Where to buy: Pottery stalls in Safi or Khemisset, or souks in Marrakech.
5. Leather Goods
Famous for centuries-old tanning methods, Moroccan leather is used in bags, slippers, journals, and jackets. Look for high-quality pieces with traditional craftsmanship.
Where to buy: Chouara Tannery in Fes or Babouche stores in Marrakech souks.
6. Moroccan Lanterns
Hand-pierced metal lanterns create ambient lighting with intricate shadow patterns. They’re a stunning piece of decor and scream Morocco at a glance.
Where to buy: Place des Ferblantiers in Marrakech or Kasbah neighborhood in Tangier.
7. Ceramic Bowls and Dishes
Moroccan ceramics feature bold geometric designs and colors. Plates, bowls, and tagines with Fassi blue or Safi green are especially prized.
Where to buy: Safi, the pottery capital, or Rue de la Kasbah in Marrakech.
8. Traditional Moroccan Clothing (Kaftans & Djellabas)
Whether for lounging at home or making a fashion statement, Moroccan kaftans and djellabas combine comfort and artistry.
Where to buy: Fabric shops in Fes or designer boutiques like Maison ArtC in Rabat.
9. Handwoven Baskets
These colorful palm leaf baskets are used in homes across Morocco for storing bread, toiletries, or as handbags.
Where to buy: Rural co-ops or markets in Essaouira and Taroudant.
10. Zellige Tile Art
Bring home a piece of Moroccan architecture in the form of zellige coasters, mirrors, or trays made from these intricate mosaic tiles.
Where to buy: Art shops in Fes or artisan quarters like Quartier des Habous in Casablanca.
11. Traditional Jewelry (Jewelry Moroccan Souvenirs)
Berber and Tuareg jewelry pieces often feature silver, enamel, and gemstone work. They make elegant and meaningful Moroccan gifts, symbolizing protection, fertility, or spirituality.
Where to buy: Jewelry Souk in Tiznit, or antique stores in the Marrakech Medina.
12. Brass and Silver Teapots
Moroccan mint tea is a national ritual, and a handcrafted teapot is the perfect souvenir to recreate it at home.
Where to buy: Souk Ableuh (olive souk) in Marrakech or Fes el Bali.
13. Handmade Slippers (Babouches)
Leather or suede Babouches are flat, comfy, and easy to pack. Designs range from simple earth tones to embellished or pointy royal styles.
Where to buy: Babouche stalls near Jamaa el-Fna or in the souks of Fes.
14. Henna Kits
Henna plays a major role in Moroccan celebrations, particularly weddings and religious festivals. You can buy ready-made henna cones, natural powders, and application stencils.
Where to buy: Beauty shops near Rahba Kedima or from trusted henna artists in the Medina.
15. Moroccan Tea & Glassware
Mint tea (green tea with fresh spearmint) is a staple. Pair it with colorful tea glasses and sugar cones for the full experience.
Where to buy: Grocery stores like Marjane, or specialty stores in Casablanca and Rabat.
16. Amlou (Berber Nut Butter)
Amlou is a delicious traditional Moroccan spread made from roasted almonds, argan oil, and honey. Often served with warm bread during breakfast or tea, it’s also called the “Berber Nutella.” Amlou is rich in taste, packed with nutrients, and makes for a unique edible souvenir you won’t easily find outside Morocco. It’s perfect for foodies or health-conscious travelers who want to take back something delicious and meaningful.
Where to buy: Women’s argan oil cooperatives in Essaouira or gourmet food shops in Marrakech like La Maison Arabe Boutique.
17. Artisanal Soaps & Orange Blossom Beauty Products
Handmade Moroccan soaps are often infused with natural ingredients such as rose water, rhassoul clay, eucalyptus, and orange blossom. These aromatic soaps are part of traditional Moroccan hammam rituals. Paired with exfoliating gloves or hammam kits, they make thoughtful, lightweight, and fragrant souvenirs.
Where to buy: Specialty beauty stores in the Marrakech medina or herbalist shops (herboristeries) like Herboriste El Badia in Fes.
18. Thuya Wood Crafts
Thuya wood, native to southwestern Morocco, is known for its rich aroma and unique swirling grain. Artisans transform this rare wood into beautiful hand-carved boxes, trays, chessboards, and mirrors. Each item carries a rustic charm, making it an ideal decorative piece with deep cultural roots.
Where to buy: Artisan workshops in Essaouira or woodcraft stalls in the Mellah district of Marrakech.
19. Woven Baskets & Market Bags
Colorful woven baskets and palm-leaf tote bags are widely used by locals and adored by tourists. These baskets come in all sizes—from bread holders to stylish handbags—and are made in women’s cooperatives across the country. They are light, practical, and trendy.
Where to buy: Rural artisan markets in Taroudant and Essaouira or at Ensemble Artisanal in Marrakech.
20. Traditional Musical Instruments
Bring home a piece of Morocco’s musical soul with small versions of traditional instruments like the guembri (a bass lute used in Gnawa music), qraqeb (metal castanets), and tbel (a double-headed drum). These make excellent gifts for music lovers or as authentic home décor.
Where to buy: Music stalls near Jamaa el-Fna Square in Marrakech or Gnawa shops in Essaouira.
Tips for Buying Moroccan Souvenirs
- Always bargain in the souks—starting at 40–50% below the asking price is normal.
- Ask if items are hand-made or mass-produced. Mass-market stalls may look similar, but vary in quality.
- Use Moroccan Dirham (MAD) and carry small bills for better deals.
- Customs tip: Avoid buying items made from endangered species (like tortoiseshell or certain leathers) to avoid legal issues at borders.
Final Thoughts
Whether you’re hunting for intricate jewelry, handwoven textiles, or practical kitchenware, souvenirs from Morocco are more than keepsakes—they’re pieces of a culture known for craftsmanship, tradition, and beauty. So the next time you’re walking through a bustling souk or remote Berber village, don’t just browse—ask the story behind what you’re buying. It’s likely made by hand, steeped in heritage, and ready to carry a piece of Morocco into your home.
